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Family life from days past
Family life in 2018
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Closer together than ever?

Family life in 2018

Back in the present day, where Facebook and Instagram double as our family photo albums, you can learn a great deal about #family life by measuring the other hashtags it's commonly paired with on social media. And it turns out it's not that time with our loved ones isn't important anymore – it's just a little different to days gone by.

Click the images and hashtags to explore the trends of modern family life.

#birthday

People in the UK don't need an excuse to have a party – we really go all out on special occasions. But as well as having fun these are the times we choose to spend most with our families, which is why tags such as #birthday, #christmas, and #wedding are so often used with #family.

232k+

posts in the last year

(using #family and #birthday)

76%

of which were on Instagram

24%

on Twitter

#prayers

Family ties can extend to anyone you feel a connection with – even if you don't know them. The 2017 terror attacks in Britain have brought a stronger sense of community up and down the country, #family has often been used with tags such as #prayer, #london, and #manchester.

35k+

posts in the last year

(using #prayers and #family)

93%

of which were on Twitter

May 2017 had the highest volume following the Manchester terror attack (3k posts)

#friends

It seems Brits' family circles are expanding. You don't have to be blood relatives; friends are family too. Spending time with pals eating out, having drinks or watching football, #family is commonly used with the terms #eat, #football, #drink, and #mate.

1.1m+

posts in the last year

(using #family and #friends)

65k+

posts over the Christmas week

60%

on Instagram

39%

on Twitter

on Facebook

#royal

Living in the UK means you don't have one family, you have two. The Royal Family is baked into British society. #royal correlates strongly with #family, with events like Prince Harry's recent engagement and the Duchess of Cambridge's pregnancy bringing us closer to them now more than ever.

115k+

posts in the last year

(using #royal and #family)

88%

of which were on Twitter

Highest volume of posts in Nov 2017 when Prince Harry and Meghan Markle announced their engagement