I Eat Because... It's a Reward
While there's nothing wrong with turning to food to self-reward occasionally, it can become an unhealthy habit – particularly if you can only achieve a sense of satisfaction by eating.
As a child, you may have been given sweets or chocolate as a treat for doing well at school or being extra obedient during the weekly shop.
Now, you might wind down after a tough day at work with a takeaway or indulge in a bowl of ice cream after a challenging fitness class.
It's common to use your favourite snacks to pat yourself on the back or make yourself feel better.
We wanted to understand more about why we use food to reward ourselves, and how those coveted childhood treats can impact the choices you make today.
Sue Bradley, an eating psychology coach, looks at the reasons why we turn to food to improve our emotions, alongside common reward-based habits.
Prize and punishment: Britain's emotional eating rollercoaster
Do you always reach for ice cream when you're sad? Would you feel smug after choosing a salad for lunch, instead of a burger? What thoughts run through your mind after you inhale a chocolate bar in seconds?
The reasons we choose foods and how we feel about them afterward can vary from meal to meal. And it can impact our physical and mental health. As our survey revealed, Britain's relationship with food can be an emotional rollercoaster...
Munching on memories: Childhood snacking habits
For many of us, using food as a reward is something that stems back to childhood. We asked Brits about how treats and snacks factored into their upbringing:
According to Sue Bradley, these associations can have an impact long into adulthood.
Why am I eating this?
Today, though it might not be as simple as 'do your homework and you can have an iced bun', it seems we still use food to motivate ourselves and control our emotions:
Sue Bradley explains there are plenty of things that factor into what we choose to eat and when.
Rejoice or regret? (It's complicated)
Sometimes, feelings about what we've eaten can resonate long beyond the last bite. Depending on what we're indulging in and why, food can have a lasting emotional impact.
If you've ever felt regret over something you've just eaten, Sue Bradley suggests that it's time to rethink your attitudes towards all food.
A psychology expert's top 5 tips for managing reward eating
There have been countless studies and experiments conducted about reward-based eating, all of which offer different theories about the complicated reasons behind why we reach for certain foods at certain times.
But in real life scenarios, it's hard to always think logically – no matter how many facts and theories we've armed ourselves with.
As Sue Bradley explains, everything from the physical reaction we have to certain foods to a sense of guilt and habit can have an impact.
Sue says: "Often, we are eating so mindlessly we don't even notice we are eating. For instance, working at your computer with a packet of biscuits next to you when you are stressed often results in you eating the whole packet without even realising! But sometimes it can be deliberate and is often a substitute for something else – you might think you are hungry when actually you are lonely and a seeing a friend is actually what you need."
If you want to stop eating for reward, try to follow Sue's top five tips: