Wren Kitchens Trademark & Content Display Policy
This policy is designed to help you use our brand and assets, including our logo, content and trademarks without having to worry about negotiating a separate agreement with our legal team.
If you'd like to use any of our marks in a way that is not covered by this document, you must contact us at wrenmarketing@wrenkitchens.com and include a visual mockup of intended use.
Using the Wren Kitchens brand and trademarks
The Wren Kitchens logo is the primary means of identifying Wren.
There are product specific variations for the Wren Logo, but in general communication this logo must be used. At smaller sizes the 'Kitchens' can be omitted following confirmation from the Wren Marketing Team.
Usage guidelines
✓ Do
- Use our official, unmodified Wren Kitchens logo to represent our brand.
- Make sure the Wren Kitchens logo is unaltered.
- Allow for sufficient buffer space around the logo, click here for more information on spacing.
❌ Don't
- Change any spacing between the words 'Wren' and 'Kitchens'.
- Rotate or change the direction of the logo.
- Change the colour of the logo (Unless approved by wrenmarketing@wrenkitchens.com).
- Use any other marks or logos to represent our brand.
- Add the Wren Bird to the Wren Kitchens logo.
- Use the Wren Bird in isolation. (Unless approved by Wren Kitchens. Contact wrenmarketing@wrenkitchens.com for more information).
- Gradient the Wren Kitchens logo.
Logo Spacing
To ensure that the Wren logo is not overly cramped when placed, it should be given a suitable exclusion zone around it. This is especially important when the logo is placed at a small size, otherwise it is at risk of becoming lost amongst other assets and text. This applies not only to the placement of the logo in relation to other elements, but also the edges of any containers that the logo might be placed inside.
Generally, the best practise for this exclusion zone is to use the ‘e' from the Wren Logotype to define the edges.
Colours
Wren Kitchens has 2 sets of colours. One for print use and one for web use.
These are to be used in all full-colour materials, either as an accent to represent the brand or as a main colour to easily identify a material as distinctly Wren Kitchens. To complement and contrast with Wren green we have the other two core colours of black and white.
| Web use | ||||
|---|---|---|---|---|
| #26A85D | #1D864A | #E6FADF | #B22626 | #CF3333 |
| #1D7CBA | #81C7F5 | |||
Typography
Wren Kitchens uses 2 different fonts. Ubuntu and Montserrat.
Outside of campaign materials & advertisements, no other font besides the key fonts should be used, as the lack of consistency dilutes the strength of the Wren Kitchens brand.
Ubuntu is used for Wren Kitchens across the web and our general copy, Arial is the Wren Kitchens back up font for general copy where the Ubuntu font is unavailable.
Montserrat is used for all Wren Kitchens titles across the web print and is always displayed as uppercase.
Ubuntu
Light 300
Grumpy wizards make toxic brew for the evil Queen and Jack.
Grumpy wizards make toxic brew for the evil Queen and Jack.
Normal 400
Grumpy wizards make toxic brew for the evil Queen and Jack.
Grumpy wizards make toxic brew for the evil Queen and Jack.
Montserrat
Normal 400
Grumpy wizards make toxic brew for the evil Queen and Jack.
Bold 700
Grumpy wizards make toxic brew for the evil Queen and Jack.
Talking about Wren Kitchens
When talking about the brand, use Wren Kitchens. Once already introduced, you can say Wren.
E.g. "Here at Wren Kitchens, we are devoted to being a responsible company. In fact, Wren teamed up with their first charity partner this year." or "Wren Kitchens is a family run business."
When talking about the kitchens, use Wren kitchen.
E.g. "A Wren kitchen is built to last." or "Wren's Designer kitchen range."
Other things to know about the Wren Kitchens brand
Please remember to capitalise the W in Wren and the K in Kitchens when writing the name.
By using the Wren Kitchens marks you agree to follow this policy as well as our Terms of Service and all Wren Kitchens rules and policies. Wren Kitchens reserves the right to cancel, modify, or change the permission in this policy at any time at its sole discretion. For further information about use of the Wren Kitchens name and trademarks, please contact wrenmarketing@wrenkitchens.com.