Style guides

How to Create a Mood Board

Wren Kitchens Elements Mood Board

A mood board is a collection of images, colour, textures and patterns that inspire you – this can be anything from a picture clipped from a magazine, to photos taken when you’re out and about. It’s a brilliant tool to help you discover your own sense of style, as well as being a great way to help others understand your ideas.

Wren Kitchens Grey Shaker Mod Board.

Regardless of how creative you are, don’t be intimidated by the concept of a mood board. In reality they are simply a collection of things you like and things that inspire you. Through collecting these images you will start to see patterns in your choices, which will help you to realise your own style. If you generally struggle to pinpoint you style then a mood board is a good way to help you focus your ideas – think of it as your personal scrapbook of design inspiration!

Advice from Linda: “Finding those designs that really spark our imagination is paramount to creating the kitchen of our dreams. Most of us respond positively to pictures and images, and I believe that a customer is more likely to be adventurous if they can visualise a dream kitchen”

Top Tip

Include colours and items that you already own in your mood board, to see how these will complement your new ideas. For example, by taking a photo of your kitchen chairs and sticking them onto a mood board you can see how they would fit with a new décor scheme. This is a good way to ensure you have a fluid style throughout your interiors.

Wren Kitchens Black and Grey Mood Board

Advice from Linda: “Over all the years I’ve been designing I have found that the most effective way of inspiring a client to go that little bit further in recognising their perfect design is to develop a personalised mood board for each of them. In most cases I go one step further and create a whole ‘look book’ for them – I call it their ‘Kitchen Bible’.It’s my way of getting ideas across to them in a visual and clearly understandable way.”

It’s all about experimenting with different styles, colours and textures before you buy. The great thing about designing in this way is that it’s very relaxing and there’s no pressure to buy anything when you’re browsing at home. This makes it’s easy to experiment and try out different combinations that you otherwise might not have considered if you were out shopping.

If you don’t have time to do it the old-fashioned way, try using Pinterest as a digital mood board to collate your ideas.

Do you regularly use mood boards to inspire your designs? We would love to hear your tips!

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