Wren Kitchens Limited (“we” “us”
“our”) is committed to protecting and respecting your privacy.
and how we process your personal data when you use our website and engage in other online and
For the purposes of European and UK data protection legislation, we are the data controller and
we will process your personal data in accordance with the General Data Protection Regulation (EU)
2016/679 and national laws which relate to the processing of personal data.
Please read the following carefully to understand our views and practices regarding your personal
data and how we will treat it.
2 Personal data we collect from visitors to our website
We may collect and process personal data about you in the following circumstances:
when you complete forms on our website, www.wrenkitchens.com (
“Website”) or otherwise send us information. This includes
where you complete our ‘Book a free showroom appointment’, ‘Book a free home measure’
and ‘Request a brochure’ forms and when you request a ‘Remote planning appointment’.
We will collect details such as your name, address, email address and telephone number so
we can contact you about the services you have requested and respond to your enquiry;
when you register for an account on our Website, we collect your name, email, password,
phone number, and address. We will use your number to send important updates about your
kitchen enquiry or order, as well as use your address for any orders you have made;
when you submit comments in response to our blog posts, we collect any information you
voluntarily provide. Before you can leave a comment, you may be prompted to log in to your
Google, Twitter, Facebook, or Disqus account for authentication purposes. These third-party
services may share your authentication information with us as well as information available
on or through your accounts with these services. Please visit Google, Twitter, Facebook, or
Disqus’s privacy policies for more information on their privacy practices;
when you voluntarily sign up to receive one of our newsletters or to be added to one of our
mailing lists, we may collect your name, e-mail address, postcode/zip code, and organisation.
For more information, please see section 5 below;
whenever you provide information to us when reporting a problem with our Website, making
a complaint, making an enquiry or contacting us for any other reason. If you contact us, we
may keep a record of that correspondence;
when you upload photos and other information via our Website, or when uploading certain
photos and other information via social media. This would include photo submissions made
for Wren Kitchens promotional competitions, such as finished kitchen installation pictures
uploaded to our Website or uploaded to Instagram using the competition hashtag;
whenever you disclose your information to us, or we collect information from you in any
other way, through our Website; and
whenever you recommend a friend or accept a recommendation as part of our referral
scheme. Please note that it is your responsibility to obtain any necessary consents for any
personal data you provide to us from friends or other third parties, and to provide them with a
copy of this Policy so they understand how their personal data will be collected and used.
We also may combine the personal data that we have collected about you with other data about you
obtained from other sources (both online and offline), such as from third parties and public sources. For
example, if you post a review of your kitchen installation using the review hosting site such as Trustpilot or
Google Reviews, we may combine any personal data from the review with other information about you. If
you post a picture on Instagram with a Wren Kitchens hashtag as part of a promotion, we may combine that
personal data with other information about you. Additionally, if you connect with us on social media, we
may use the social media platforms’ data analytics and advertising tools to obtain personal data about you,
such as your demographics, interests, and other characteristics, to use for research and analytical purposes,
as well as for targeted or online behavioural advertising on other websites.
When navigating our Website or using our services, we may also collect data in the following ways:
We may collect information about your device, including where available your Internet Protocol
address, for reasons of fraud protection. We may collect details of your visits to our Website
(including, but not limited to, traffic data, location data, weblogs and other communication data, and
the resources that you access) to help us build a profile of our users. We may also collect information
about your device’s operating system and browser type, for system administration and to report
aggregate information to our advertisers. This is statistical data about our users’ browsing actions
and patterns, and does not identify any individual. We also use automated tracking technologies, such
as Google Analytics, and social media plug-ins, to collect other information about your website session,
browsing, and device information for our legitimate business purposes. For more information on how and
We place cookies on your machine with an ID that allows us to track how you use our Website now and in
the future. We may also join this website behavioural data with other data sources. We use this to
help us improve our website, service and advertising efforts. You can disable cookies at any time by
adjusting your browser settings. Each Brower is different so please refer to the instructions in your
browser to learn about cookies and other privacy and security settings that may be available.
For detailed information on the cookies we use and the purposes for which we use them see our
We use data analytics companies, advertising networks, or social media companies, and features offered by
Google Analytics services or the Facebook Pixel to engage in “cross-device tracking,” which occurs when
platforms, publishers, and advertising technology companies try to connect a consumer’s activity across
smartphones, tablets, desktop computers, and other connected devices. The goal of cross-device tracking
is to enable companies to link a consumer’s behaviour across devices.
We will only use your personal data when the law allows us to. Most commonly we will use your personal data:
for a contract we have with you, or because you have asked us to take specific steps before entering
into a contract.
where it is necessary for our legitimate interests (or those of a third party) and your interests and
fundamental rights do not override those interests.
where we need to comply with a legal obligation.
These uses of your personal data may include to:
provide you with information, or provide other services that you requested from us;
perform the terms of a promotional competition we are hosting;
allow you to participate in interactive features of our Website, when you choose to do so;
ensure that content from our Website is presented in the most effective manner for you and for your device;
improve our Website and services;
process and deal with any complaints or enquiries made by you; and
contact you for marketing purposes where you have signed up for these (see section 5 for further details).
We may use your personal data where we have your consent to do so, including to provide you marketing
communications and other materials you have signed up for (see section 5 for further details).
Our Website may, from time to time, contain links to and from the websites of third parties. Please note that
if you follow a link to any of these websites, such websites will apply different terms to the collection and
privacy of your personal data, and we do not accept any responsibility or liability for these policies. When
you leave our Website, we encourage you to read the privacy notice/policy of every website you visit.
3 Personal data we collect about you when you are a Customer
We may collect details such as your name, address, telephone number and email address when you order goods
or services from us in one of our showrooms, online, over the phone or via a remote planning appointment.
We will use this information to process your order, comply with our contractual obligations and, where you
have set up an online account with us, to help manage your account. Additionally, when you place an order,
we may collect payment information, such as bank details. We may also collect contact details from you
relating to a third party we may contact (with your consent) to discuss an order which you have placed.
We may also use your information including your address and the type of product purchased from us to help
inform the sale of our products to future customers. We may also use your name and contact details to
address your customer service queries in order to manage your order process.
In order to perform our contract with you, we may also need to share personal data with third parties such
as payment providers, suppliers, postal service, other delivery organisations and installers, and online
appointment hosts, in order to assist in the delivery and performance of the goods and services you have
We may also instruct third parties to conduct customer experience and other surveys on our behalf to
improve our services and for customer research and marketing purposes (unless you have previously
opted – out from us or a third party contacting you for marketing purposes).
We only allow our service providers to handle your personal information if we are satisfied they take
appropriate measures to protect your personal information.
We may also publish your feedback on our Website and in other marketing materials (subject to obtaining
your prior consent where necessary).
We will also use your personal data in the ways described in sections 6, 7 and 9 of this policy.
4 If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you
fail to provide the data when requested, we may not be able to perform the contract we have or are trying
to enter into with you (for example to provide you with our goods or services). In this case, we may have
to cancel any order you have placed with us, and we will notify you if this is the case at that time.
In addition to the uses described in sections 2 and 3 above, where you have purchased our products
or services, indicated that you would like to receive marketing correspondence from us, subscribed
to our mailing lists or newsletters, or entered into any of our competitions or provided us with
your details at networking events, we may use your personal data where you have given your consent
or where this is necessary for our legitimate interests and these are not overridden by your rights
and freedoms in order to provide you with details about our goods and services which we think may
be of interest.
You have the right to opt-out of receiving marketing correspondence from us at any time. To opt-out
of receiving such information you can:
log onto your online account and amend your preferences;
click the unsubscribe button contained in any marketing email which we send you; or
email us at firstname.lastname@example.org (UK) or
email@example.com (US) providing us
with your name and contact details.
We may contact you in order to obtain the contact details for any third parties including
contractors who have provided you with installation or other related services in order to
perform a contract or where we have a legitimate interest to do so in connection with the
provision of services.
6 Monitoring and recording
We may monitor and record communications with you (such as telephone communications and remote planning
appointments) for the purpose of quality assurance, training, fraud prevention and compliance.
We have CCTV cameras installed in our premises and in our delivery vehicles for the purpose of crime
prevention and for health and safety reasons.
We have a vision camera installed in several of our showrooms, the purposes of which is to track footfall
in our stores. The camera converts a non-audio video still of an individual into anonymised information.
Gender and age are estimated by the system and converted into data. The image does not leave the local
system and within a few minutes is deleted, leaving anonymised data behind. This anonymised data is stored
separately and kept indefinitely. No biometric data is stored.
We may also take photos of the products delivered and/or installed at your property in order to demonstrate
the delivery and performance of products and services to you.
7 In-person visitors to The Nest, our manufacturing sites, and showrooms
Visitors to our registered office at The Nest and our manufacturing sites will be required to register
their details on a third-party visitor management system. The system will record personal data and a
photograph will also be taken before access to the site is granted. This data will be stored on a cloud
platform and deleted after a period of time, in line with our data retention policy. We require these
details to give us visibility of who is onsite to ensure site security and safety.
We use voice-activated virtual assistants in our showrooms to demonstrate how smart devices link up with
various kitchen appliances that we offer and how you can control Wren appliances by making voice commands
to such a virtual assistant. The virtual assistants in our showrooms are part of Amazon Echo smart speakers
or Google Home smart speakers. When you speak to the Amazon Echo or Google Home in one of our showrooms
using one of their “wake” words, a recording of what you have asked is sent to Amazon’s or Google’s servers
so their systems can process and respond to your request. Your personal information when using these
smart devices is governed by Amazon and Google’s privacy policies.
8 Legal basis for processing your personal data as a Customer or Visitor
We will only use your personal data where the law allows us to. Most commonly, we will use your personal
data in the following circumstances:
for the performance of a contract we enter into with you;
where necessary for compliance with a legal or regulatory obligation we are subject to; and
for our legitimate interests (as described within this Policy) (but only if your interests and
fundamental rights do not override these interests).
9 Disclosure of personal data to third parties
As well as set out elsewhere in this Policy, we may disclose your information to the following parties,
because we have a legitimate interest in doing so:
our group companies (including our subsidiaries, our holding companies and any subsidiaries of
our holding companies as defined in Section 1159 of the Companies Act 2006) for purposes
described in this Policy;
staff members and third party suppliers in order to facilitate the provision of goods or
services to you;
our affiliated entities to support internal administration;
IT software providers that host our Website and store data on our behalf and service providers
and suppliers to Wren Kitchens;
our professional advisers including consultants, legal advisors, bankers and insurers;
HM Revenue and Customs, U.K. regulators, and other U.K. authorities who require reporting of
processing activities in certain circumstances, as well as those in the United States when
needed to comply with any court order, law, or legal process, including to respond to any
government or regulatory request;
third party companies like Trustpilot and Google Reviews that collect and assess customer
to third-party organisations who provide us with information on an anonymised basis about
customer demographics and expenditure;
to third party organisations who provide us with online appointment hosting services from
time to time; and
to third parties with whom we may in the future negotiate a sale, transfer or merger of our
We may also disclose personal data to the police, regulatory bodies, legal advisors or similar third
parties where we are under a legal duty to disclose or share personal data in order to comply with
any legal obligation, or in order to enforce or apply our Website Terms and Conditions and other
agreements, or to protect our rights, property, or safety of our customers, or others.
We may share your personal data, like an e-mail address or other data, with ad networks for online
behavioural advertising purposes with your consent.
We will not sell or distribute personal data to other organisations without your approval.
10 Cross-border data transfers
Your personal data may be stored and processed in any country where Wren Kitchens or their
service providers operate their business, including the United States, which may not have
protections for personal data which are equivalent to those of your jurisdiction and/or
which may not be considered adequate by the European Union (“EU”).
By using our Website and / or services, you acknowledge that we may transfer your personal data
to countries outside your country of residence, and that these may provide different data protection
rules than in your country and such rules may not be equivalent to those of the EU.
Where we transfer data from the EU and other jurisdictions outside the European Economic Area
(“EEA”), we will implement appropriate safeguards approved by the
European Commission for the security of the processing of your personal data outside the EEA
11 Data security
Where we have given you (or where you have chosen) a password which enables you to access certain
parts of our Website, you are responsible for keeping this password confidential. We ask you not
to share a password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure.
Although we will do our best to protect your personal data, we cannot guarantee the security of
your information transmitted to our Website or to the third party; any transmission is at
your own risk.
Information you provide to us is shared on our secure servers. We have implemented appropriate
physical, technical and organisational measures designed to secure your information against
accidental loss and unauthorised access, use, alteration or disclosure. In addition, we limit
access to personal data to those employees, agents, contractors and other third parties that
have a legitimate business need for such access.
12 Access to, updating, deleting and restricting use of personal data
It is important that the personal data we hold about you is accurate and current. Please keep us
informed if the personal data we hold about you changes.
Data protection legislation gives you the right to object to the processing of your personal
data in certain circumstances, and to withdraw your consent to the processing of your personal
data where this has been provided, although we may have the right to process your data without
your consent in certain circumstances, as set out elsewhere in this policy. You also have the
right to access information held about you and for this to be provided in an intelligible form
and rights in certain situations to rectification of your data, to object to automated decision
making, to have your data erased or to have your data transferred to another provider.
If you would like a copy of some or all of your personal information, please send an email
to our Data Protection Officer at firstname.lastname@example.org (UK) or
email@example.com (US) specifying
your name and the details of your request. We will respond to your request(s) as soon as reasonably
practicable, but in any case, within the legally required period of time. We reserve the right
to charge a reasonable fee for the administrative costs of complying with your request if your
request is manifestly unfounded or excessive, or if you request further copies of your data
following a request.
You can also ask us to do the following (although please see section 12.4, which might apply to
update or amend your personal data if you feel this is inaccurate;
remove your personal data from our records entirely;
send you copies of your personal data in a commonly used format, and transfer your information
to another entity; or
restrict the use of your personal data.
If you make this type of request, we may request specific information from you to help us confirm
your identity and verify your request. Data protection legislation may allow or require us to refuse
your request. If we refuse your request we will inform you of the reasons why, subject to any legal
or regulatory restrictions.
Please send any requests relating to the above in writing to our Data Protection Officer at
firstname.lastname@example.org (UK) or
email@example.com (US) specifying your
name and the details of your request.
13 Retention of personal data
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it
for (for example to respond to any questions, complaints or claims made by your or on your behalf and
to show you that we treated you fairly), unless a longer retention period is required by law or to
fulfil a legal obligation or for accounting purposes.
To determine the appropriate retention period for personal data, we consider the amount, nature, and
sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of
your personal data, the purposes for which we process your personal data and whether we can achieve
those purposes through other means, and the applicable legal requirements.
Details of retention periods for different aspects of your personal data are available upon request
by contacting us on firstname.lastname@example.org (UK) or
14 Right to withdraw consent
Where you have provided your consent to the collection, processing and transfer of your personal
data, you have the legal right to withdraw your consent under certain circumstances. To withdraw
your consent, if applicable, please contact us at
email@example.com (UK) or
15 Age Restrictions
The Website is not intended for use by individuals under the age of sixteen, and we request that
these individuals not provide personal data through the Website.
If you are a parent or guardian of a child under the age of sixteen and believe that he or she
has disclosed his or her personal data to us, please contact us using the information provided
under “Contact Us.”
legend at the top of this page to see when this Policy was last revised. Any changes to this Policy
will become effective when we post the revised Privacy Statement on the Website.
are any changes to this policy that materially affect how we collect, store or process your personal
data. If we would like to use your previously collected personal data for different purposes than
those we notified you about at the time of collection, we will provide you with notice and, where
required by law, seek your consent, before using your personal data for a new or unrelated purpose.
We may process your personal data without your knowledge or consent where required by applicable
law or regulation.
17 Contact us
Your personal data will be held by Wren Kitchens. Our contact details are:
comments or requests regarding this Policy including any requests to exercise your legal rights, or how
we use your personal data please contact our Data Protection Officer at
firstname.lastname@example.org (UK) or
We appreciate the chance to address your concerns in the first instance. However, you may also have the
right to contact the U.K. Information Commissioner’s Office (“ICO”) if you are unsatisfied with our
response to any issues you raise. The contact details for the ICO can be found here:
Last updated: August 2020